Evolving Influence Feb 10-11, 2011

Please join us for this landmark event as for the first time ever a major fashion week will be hosting a blogger conference of this magnitude.

IFB and Mac & Milk Studios are proud to announce we will be hosting the Evolving Influence Fashion Blogger conference on February 10th, 2011 at Milk Studios in New York City.

In the last year, bloggers have launched their careers into the stratosphere. From making rent, to traveling the world, now it's possible more than ever to live your dreams as a professional blogger. But what do you do once you're there or almost there? How do you build relationships with brands without losing your cred with your beloved readers? How do you create unique content without stepping on other blogger's toes? How do you set up your business, get noticed by the media... Evolving Influence will cover it all.

Key note speech by
Jack McCollough and Lazaro Hernandez
of Proenza Schouler

Registration is $60

Includes full day panels, access to workshops (subject to availability), lunch, party and fabulous gift bag!

Special Thanks to the Evolving Influence Sponsors: M.A.C & MILK, Gucci, Shopbop, Levi’s Shape What’s to Come, TheFind, Microsoft, Tumblr, Juicy Couture, Lookbooks.com

For those of you far away, and if you reaaally can't make it, we're sad, but you can tune into the Live Steam on February 10th!

Panel Discussions

Milk Studios , February 10th, 2011

Who Owns Your Blog Content?

Brought to you by Tumblr 9:00am-10:30
Part of the beauty of the internet lies in sharing ideas, sharing content and promoting each other. But where does the line between good will cross into infringement? The panel in particular will cover topics such as internet sharing, copyright infringement, intellectual property, and how to protect your content/brand as a blogger.

• Why is protecting your content a big deal?
• What and how much is your content really "yours?"
• Culture of curation

Moderated by: Eddie Newton, Mr. Newton: Panelists: Rich Tong, Tumblr • Leandra Medine, Man Repeller • Geri Hirsch, Because I’m Addicted • Evelyn Tollinche, MTV • Karen Blanchard, Where Did U Get That

The Business of Blogging

11:00am-12:30pm
Blogging is your passion, and you'd like to sustain and grow your career from doing what you love. It's time to start thinking about your blog as a business. This panel will cover trends in digital marketing, blog monetization and how brands identify bloggers.

• How to make start making a living off your blog now
• Are banner ads the answer?
• Types of monetization strategies
• Getting paid what your worth

Moderated by: Vahni Georgoulakos, Grit & Glamour: Panelists: Caitlin NiChathain, Gucci • Keiko Groves, Keiko Lynn • Tony Wang, Post Fashionism • Gregory Shove, Halogen • Piera Gelardi, Refinery29

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Lunch Provided

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Working with Brands Gracefully

2:00pm-3:30pm
When you start monetizing your blog, questions start to come up. How as a single blogger can you keep the division between business and editorial? How do you maintain your credibility with your readers, is transparency enough?

• Defining the difference between promotional and editorial
• Gifts or Bribes?
• Fact checking... is Google enough?
• Integrated sponsorships. Do they affect your credibility?

Moderated by Kristina Medhus, Pretty Shiny Sparkly Panelists: Sasha Wilkins, Liberty London Girl • Rebecca Stice, Clothes Horse • Kristin Knox, The Clothes Whisperer • Lindsey Calla, Saucy Glossie • Rachna Shah, KCD

Rise of the Professional Blogger

4:00pm-5:30pm
This year more bloggers are using agents, managers, they have assistants, interns... It's a far cry from the lone blogger doing it all. This panel will focus on how professional bloggers have evolved over the last few years and where the industry is heading.

• What does a career in professional blogging look like?
• Bloggers using agencies to manage their careers
• How things have changed for bloggers over the last year
• Where is the industry heading?

Moderated by John Januzzi: Textbook, Panelists: Yvan Rodic, Face Hunter • Karla Deras, Karla’s Closet • Wendy Lam, nitro:licious • Faran Krencil, Nylon • Coolhunting.com • Karen Robinovitz, DBA • Chiara Ferragni, Blonde Salad

Key Note Speaker

6:00pm-7:00pm
Jack McCollough and Lazaro Hernandez of Proenza Schouler

Party at The Chelsea Room

Music by DJ Lani Love

Brought to you by TheFind
7:30pm-9:30pm
Shuttle provided
For people 21+ years only

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Workshops

Le Bain, The Standard Hotel, February 11, 2011

Space is limited

Essential Blogger Toolkit

1:00pm-2:30pm

What makes your blog magical, & how can you keep it humming? This workshop will crystalize your vision & help you recognise your point of difference. Together, we're going to work out what makes your blog really special! We'll talk about staying true to YOU & how to monetise without feeling sleazy! You'll discover your niche, get really clear about who your audience is & find out how best to engage them, both online & off. We'll load you up with writing prompts, ideas to beat blogger burn-out (with style!) & discuss what makes a blog really pop!

Taught by Gala Darling

Start Up Workshop

3:00pm-4:00 pm

Have a great idea and want to turn it into a business? From concept to execution, learn what it takes to start your own business from two experienced fashion & tech entrepreneurs. The workshop will cover all the essentials like team, product strategy, branding, business planning, funding and more.

Taught by Pamela Castillo of Market Publique, Brooke Moreland, Co-Founder of Fashism

The Media: Pitching, Prepping, and Performing

4:00pm-5:30pm

Here we will ill discuss how to secure press coverage for your blog. Topics will include the most effective ways to pitch to producers, how to prepare yourself for interviews and how-to segments, what to wear (of course!), and ways to make yourself more comfortable in front of the mic or camera. Bring your questions for a Q&A session after the workshop!

Taught by Sally McGraw Already Pretty • Kendra Bracken-Ferguson, DBA

Image by Saga Sig, model: Svala, stylist: Jessica Hannan